The government needs to do more to seduce people into adopting sustainable ways of thinking, one expert has claimed.

Speaking at the Sustainabilitylive event in Birmingham, Tony Juniper, independent sustainability and environment advisor, stated that renewable energy technologies and energy efficiency measures on their own will not allow environmental targets to be met.

Alternatively, Mr Juniper claimed that a new approach should be adopted that caters to individuals.

"We need to start looking to lecture people less, give them less information and perhaps seduce them through things that are going to actually meet their values," he explained.

Mr Juniper went on to stress that the value-driven requirements of households need to be addressed.

Recently, a study by E.ON found that UK renters are losing out on savings of over than £990 million with regard to their energy bills.

These losses occur because people do not fit their homes with basic energy saving measures including insulation.